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Social media management is the process of creating, publishing, promoting, and managing content across social media channels like:
Social media management goes beyond just posting updates to your company’s social media profiles.
It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
You can pursue a huge variety of goals with social media marketing — it depends on your overall marketing strategy. Here are some examples of popular goals for SMM:
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